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Weekend Reading: The New Google Logo
When a tech giant (the reason why many of us have jobs ) redesigns its logo (one that we see every single day), expect everyone to have something to say. At this point it seems like the positive and...
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What a High-Converting Blog Page Looks Like [Infographic]
In the world of digital marketing, content is crowned king. World-renowned marketer Seth Godin even said that “content marketing is the only marketing left”. But is it enough to have good quality and...
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Snackable Content vs Big Content: How and When to Use Them
[Ed: Ash Genete is the newest addition to Spiralytics’ Content Marketing Team. He manages the content strategy of some of our clients and then runs to his postgraduate classes after work amidst crazy...
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Weekend Reading: Qualities of a Great Leader, and Someone is Celebrating His...
I overheard someone say this inside a coffee shop last week and it’s been reverberating in my head since— I don’t want to work for a boss, I want to work with a leader. And don’t we all, want to work...
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5 Athletes Who Know Their Social Media Game
Building a solid brand online through social media is a must nowadays for professionals. Using platforms such as Facebook, LinkedIn, or Twitter to strengthen one’s image is an essential tool for...
View ArticleWeekend Links: Content Marketing Tips for Startups, 10x Content, and...
It’s been a crazy week at work, with new clients easing their way into our task management software and editorial calendar, on top of on-going client work. But we do love “crazy” here at Spiralytics!...
View Article5 Silly Mistakes I Made as a Newbie Online Marketer
[May is one of our work-from-home mommy writers. This is her first post here on the Spiralytics blog. Say hello!] Stepping into the marketing arena was one of the most terrifying things I’ve ever done...
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5 Essential Tips to Launching a Solid Content Marketing Strategy
In the world of content marketing, information comes in leaps and bounds; and in my experience, the only way to conquer all things content marketing is knowing the difference between good content and...
View Article5 Traits That Make a Great Community Manager
[Ayin is our resident Community Manager whose daily tasks include immersing herself some of our clients’ Twitter and Facebook accounts, and eavesdropping on what everyone’s talking about, all day...
View Article3 Actionable Outreach Strategies to Drive High Quality Links
Let’s cut to the chase. SEO doesn’t work the same way. Nope, not by running article submission campaigns, social bookmarking, building blog networks and ScrapeBox-ing the hell out of blog comments for...
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5 Common Pitfalls of Content Marketing and How to Avoid Them
Content Marketing has become tougher than ever, with 88% of B2B companies claim to implement Content Marketing this year. The fact of the matter is, Content Marketing can make you or break you. It can...
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Content Marketing Trends to Take Note of This 2016
Content Marketing continues to be a major player in B2B marketing, with 88% of organizations claiming to use content marketing as part of their marketing strategy, according to Content Marketing...
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6 Old School Content Marketing Tactics You Have to Stop Doing Already
In the recent B2B Content Marketing Report by CMI, it’s no surprise that 88% of the companies surveyed implemented Content Marketing in 2015. What’s surprising is how only 30% (down from 38% in 2014)...
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Top Content Marketing Blogs to Bookmark this 2016
The best way to learn Content Marketing is to read, read, read. In the same way, the best way to improve your content creation skills is to read, read, read. This is why we invest a lot of time reading...
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Link Roundup: B2B Content Marketing, Work that Matters, and Best Year Ever
The first month of the year is always challenging. Two things that can happen: (1) You feel completely refreshed from the holiday break and pumped up to start the year or (2) You feel stuck in the past...
View Article7 Ways to Maximize Social Media’s Full Potential this 2016
There’s no denying it. Social Media is part of our everyday life, as consumers, marketers, and social beings. Whatever the niche is, whether B2B or B2C, one thing is certain—we have to do social media...
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Tried and Tested Ways to Cultivate a Community and Thrive on Instagram
If you or your business are not on Instagram, what kind of rock have you been hiding under these past years? It’s time you consider getting on board (or start doing it right!). Here are some reasons...
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What’s Up in Facebook Marketing and How to Get Your Game On
Facebook has evolved so much since it launched in 2004. Many of us are witnesses to the growth of this highly controversial and widely popular social media network, including the various changes to its...
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